MAKING MONEY FROM NEW PRODUCTS: A NEW MODEL

New discoveries are described as the engines that uphold economic growth. They are said to give the impetus for improved standards of living, human health, nutrition and environment. Nevertheless, in practice, new discoveries do not create wealth by themselves. But the exploitation of profit from the new discoveries does create wealth through consistently matching customer needs with the value of new discoveries.

This paper, brings forth a new generic commercialization model that solely focuses on predicting and improving the commercialization process across sectors, nature of products and stage of commercialization. The model also points out cross-sector barriers, accelerators and threats that are important in improving or appraising a given commercialization process.

Download the model here